Expert Driven Pay Per Click Campaigns


Our pay per click expertise & innovative tools enable us to manage PPC campaigns more effectively and efficiently. Leadspring can help you better target keywords so that you reach more of the right audiences and potential customers whilst avoiding visitors who are never likely to use your services. We’re a certified Google Partner – you can read a little more about what this means here.

The Road to Conversions and ROI

The PPC team work closely with the SEO team to share advice about optimising the site and relevant landing pages. Testing is then an important stage in optimising your paid search campaign to ensure high quality and relevancy between keywords, ad text and landing pages. Optimising these elements (such as engaging ad text) is key to ensuring your campaign continues to get the best from your budget.


Daily monitoring of your keywords is carried out to ensure correct bidding, for high and low value keywords and to ensure no money or opportunity is wasted.

Keyword Optimisation

When it comes to your keywords, we use a number of methods and tools to find, expand on and optimise these. This enables us to ensure that your campaign is targeting relevant users and therefore increasing the likelihood of the user converting. This also helps with click through rate which has knock on effects on your quality score and therefore cost per click.

Reporting and Communication

At Leadspring, we pride ourselves on being transparent and ensuring that you are always aware of what’s happening during the campaign and how it’s performing. Our reporting will keep you informed regarding activity, ROI, CPA and other metrics.